Trauttmansdorff Castle near Meran (the former holiday residence of the Empress Elisabeth of Austria) is today home to an enjoyable experience: the South Tyrol Museum of Tourism, or Touriseum for short. It is the first museum in the Alpine region dedicated exclusively to the history of tourism.

Interactive displays take visitors on an exciting journey through time that tells the story of 200 years of tourism from the point of view of both tourists and locals alike. Mechanical theatre shows, detailed models, films, audio: the Touriseum is anything but a dusty old museum full of tedious texts, and it's been for 20 years.